Don't miss your chance to participate in the pinnacle of digital marketing events at the MnSearch Summit!
Harness your marketing potentials through our 4 groundbreaking workshops designed to elevate your marketing expertise and propel your success to new heights.
You can't afford to miss this dynamic occasion that will equip you with the necessary tools to reign supreme in the digital world and release your unmatched marketing abilities in unprecedented ways!
12:30 PM – 1:30 PM Registration Opens
1:30 PM – 3:20 PM Workshop 1 Sessions
1:30 PM – 3:20 PM Workshop: Racism Untaught Terresa Moses RIVER VALLEY
This two-hour workshop is focused on providing participants with an exercise on power and privilege. We then move on to the first step in the toolkit, Context, where participants are given the cards that outline over thirty different elements of racism.
This allows participants to analyze an artifact, system, or experience and learn how we perpetuate racism in our everyday lives and then how to break down racialized design.
1:30 PM – 3:20 PM Workshop: Google Analytics 4 Ruth Burr Reedy NORTH SHORE
The last days of Universal Analytics are upon us! Google Analytics 4 is fundamentally different from Universal Analytics, and understanding those differences is key to a successful implementation and reporting stack. Whether you're brand-new to GA4 or have already started exploring the platform, this workshop is designed to get you up to speed to make GA4 part of your day-to-day marketing activities.
Join Ruth Burr Reedy to learn...
Key differences of UA and GA4
Setup and customization tips
How to navigate the UI and find the data you need
How to build customized reports in GA4
What you need to know to prepare your stakeholders for the change in data
3:20 PM – 3:40 PM Break
3:40 PM – 5:30 PM Workshop 2 Sessions
3:40 PM – 5:30 PM Workshop: Advanced Analytics Dana DiTomaso RIVER VALLEY
Analytics stacks are becoming more and more complicated and more and more accessible to data experts and novices alike.
Join Dana to learn how to connect your data points together and learn how to create visualizations that highlight the narratives important to understanding trends in your KPIs (wordy).
Hooking up Google Analytics 4 and BigQuery
Connecting BigQuery and Looker for flexible data visualization
Exporting GSC data to BigQuery / Looker
3:40 PM – 5:30 PM Workshop: AI and Its Applications in Content Marketing, PR, and SEO Kristin Tynski NORTH SHORE
How Fractl incorporates generative AI in content/data journalism work for traffic and link growth
Tips for improving AI prompting and results
Understanding the differences between ChatGPT formats
Use of prompt chaining for ideation and content creation
Using GPT 3 for clustering and cluster descriptions
How to enrich your data with LLM
Will share favorite scripts that will help with (include a couple examples?)
5:30 PM - 7:30 PM VIP Party (Registration Required!) We hope all MnSearch members, speakers, sponsors and volunteers will join us in celebrating this year's MnSearch Summit! Email [email protected] for details on how to register.