1:30 PM – 3:20 PM
Workshop:
Racism Untaught
Terresa Moses
RIVER VALLEY

This two-hour workshop is focused on providing participants with an exercise on power and privilege. We then move on to the first step in the toolkit, Context, where participants are given the cards that outline over thirty different elements of racism.

This allows participants to analyze an artifact, system, or experience and learn how we perpetuate racism in our everyday lives and then how to break down racialized design.

1:30 PM – 3:20 PM
Workshop:
Google Analytics 4
Ruth Burr Reedy
NORTH SHORE

The last days of Universal Analytics are upon us! Google Analytics 4 is fundamentally different from Universal Analytics, and understanding those differences is key to a successful implementation and reporting stack. Whether you're brand-new to GA4 or have already started exploring the platform, this workshop is designed to get you up to speed to make GA4 part of your day-to-day marketing activities.

Join Ruth Burr Reedy to learn...

• Key differences of UA and GA4
• Setup and customization tips
• How to navigate the UI and find the data you need
• How to build customized reports in GA4
• What you need to know to prepare your stakeholders for the change in data
• And more!

3:40 PM – 5:30 PM
Workshop:
Advanced Analytics
Dana DiTomaso
RIVER VALLEY

Analytics stacks are becoming more and more complicated and more and more accessible to data experts and novices alike.

Join Dana to learn how to connect your data points together and learn how to create visualizations that highlight the narratives important to understanding trends in your KPIs (wordy).

• Hooking up Google Analytics 4 and BigQuery
• Connecting BigQuery and Looker for flexible data visualization
• Exporting GSC data to BigQuery / Looker

3:40 PM – 5:30 PM
Workshop: AI and Its Applications in Content Marketing, PR, and SEO
Kristin Tynski
NORTH SHORE

• How Fractl incorporates generative AI in content/data journalism work for traffic and link growth
• Tips for improving AI prompting and results
• Understanding the differences between ChatGPT formats
• Use of prompt chaining for ideation and content creation
• Using GPT 3 for clustering and cluster descriptions
• How to enrich your data with LLM
• Will share favorite scripts that will help with (include a couple examples?)