Thursday, June 15th

Day 1 Agenda:

Workshop Day

Don't miss your chance to participate in the pinnacle of digital marketing events at the MnSearch Summit!

Harness your marketing potentials through our 4 groundbreaking workshops designed to elevate your marketing expertise and propel your success to new heights.

You can't afford to miss this dynamic occasion that will equip you with the necessary tools to reign supreme in the digital world and release your unmatched marketing abilities in unprecedented ways!

12:30 PM – 1:30 PM
Registration Opens

1:30 PM – 3:20 PM
Workshop 1 Sessions

Terresa Moses headshot

1:30 PM – 3:20 PM
Racism Untaught

Terresa Moses


This two-hour workshop is focused on providing participants with an exercise on power and privilege. We then move on to the first step in the toolkit, Context, where participants are given the cards that outline over thirty different elements of racism.

This allows participants to analyze an artifact, system, or experience and learn how we perpetuate racism in our everyday lives and then how to break down racialized design.

 Ruth Burr Reedy

1:30 PM – 3:20 PM
Google Analytics 4

Ruth Burr Reedy

The last days of Universal Analytics are upon us! Google Analytics 4 is fundamentally different from Universal Analytics, and understanding those differences is key to a successful implementation and reporting stack. Whether you're brand-new to GA4 or have already started exploring the platform, this workshop is designed to get you up to speed to make GA4 part of your day-to-day marketing activities.

Join Ruth Burr Reedy to learn...

  • Key differences of UA and GA4
  • Setup and customization tips
  • How to navigate the UI and find the data you need
  • How to build customized reports in GA4
  • What you need to know to prepare your stakeholders for the change in data
  • And more!

3:20 PM – 3:40 PM

3:40 PM – 5:30 PM
Workshop 2 Sessions

Dana DiTomaso

3:40 PM – 5:30 PM
Advanced Analytics

Dana DiTomaso


Analytics stacks are becoming more and more complicated and more and more accessible to data experts and novices alike.

Join Dana to learn how to connect your data points together and learn how to create visualizations that highlight the narratives important to understanding trends in your KPIs (wordy).

  • Hooking up Google Analytics 4 and BigQuery
  • Connecting BigQuery and Looker for flexible data visualization
  • Exporting GSC data to BigQuery / Looker
Kristin Tynski headshot

3:40 PM – 5:30 PM
Workshop: AI and Its Applications in Content Marketing, PR, and SEO
Kristin Tynski


  • How Fractl incorporates generative AI in content/data journalism work for traffic and link growth
  • Tips for improving AI prompting and results
  • Understanding the differences between ChatGPT formats
  • Use of prompt chaining for ideation and content creation
  • Using GPT 3 for clustering and cluster descriptions
  • How to enrich your data with LLM
  • Will share favorite scripts that will help with (include a couple examples?)

5:30 PM - 7:30 PM
VIP Party (Registration Required!)
We hope all MnSearch members, speakers, sponsors and volunteers will join us in celebrating this year's MnSearch Summit! Email [email protected] for details on how to register.

Continue to Day 2

Day 2 Agenda