Agenda-at-a-Glance

7:30 AM - 8:30 AM
Registration Opens | Breakfast

8:30 AM - 8:40 AM
Opening Remarks
Michelle Stinson Ross
TWIN CITIES

8:40 AM - 9:40 AM
[AI] How to Maintain Your Job Relevance in an AI World
Wil Reynolds
TWIN CITIES

9:40 AM - 10:00 AM
Break & Sponsor Networking

10:00 AM - 10:40 AM
Session 1

• [ABM] Unlocking the Power Of Account-Based Marketing (ABM)
  Christi Olson
  TWIN CITIES
• [AI] Don’t Lose Your Head or Your Brand over AI
  Erica McGillivray
  RIVER VALLEY
• [CRO] CRO for SEOs: Optimizing for Conversions in an Era of Declining Traffic
  Abby Gleason
  NORTH SHORE

10:40 AM - 11:00 AM
Break & Sponsor Networking

11:00 AM - 11:40 AM
Session 2

• [AI] How to create thought leadership content that beats AI every time
  Chima Mmeje
  TWIN CITIES
• [AI] The New Sp[AI]ce Race
  Michelle Robbins
  RIVER VALLEY
• [AI] How to Infuse AI In Your PPC Management Strategy
  Brooke Osmundson
  NORTH SHORE

11:40 AM - 12:50 PM
Lunch

1:00 PM - 2:00 PM
The Impact of AI in SEO: How is it Going and What to Expect Next
Aleyda Solis
TWIN CITIES

2:00 PM - 2:20 PM
Break & Sponsor Networking

2:20 PM - 3:00 PM
Session 3

• [PPC] Creating Great Ad Assets in an AI-First World
  Jyll Saskin Gales
  TWIN CITIES
• [AI] Generative AI Governance: Policies & Processes for Marketing Teams
  Cari O'Brien
  RIVER VALLEY
• [SEO] Unlocking SEO and Revenue with Accessibility
  Lea Scudamore
  NORTH SHORE

3:00 PM - 3:20 PM
Break & Sponsor Networking

3:20 PM - 4:00 PM
Session 4

• [GA4] Improved Content Analysis with GA4 Explorations & AI
  Dana DiTomaso
  TWIN CITIES
• [PPC] 10 Things I've Learned in 10 Years of Digital Paid Media
  Brittany Billings
  RIVER VALLEY
• [SEO] Why Your Customer Team is Your Greatest SEO Ally
  Kavi Kardos
  NORTH SHORE

4:00 PM - 4:20 PM
Break & Sponsor Networking

4:20 PM - 5:20 PM
[PPC] What’s Fresh (and Fundamental) in Google Ads That You Need To Know
Ginny Marvin
TWIN CITIES

5:20 PM - 5:30 PM
Closing Remarks & Raffle
Michelle Stinson Ross
TWIN CITIES