Agenda-at-a-Glance

7:30 AM - 8:30 AM
Registration Opens | Breakfast

8:30 AM - 8:40 AM
Opening Remarks
TWIN CITIES

8:40 AM - 9:40 AM
Keynote: How Search Engines Really Work in 2023
Mike King
TWIN CITIES

9:40 AM - 10:00 AM
Break & Sponsor Networking

10:00 AM - 10:40 AM
Session 1

• TBD
  Rachel Pedersen
  TWIN CITIES
• Local SEO Playbook
  Greg Gifford
  RIVER VALLEY
• Crossing the Sonic Color Line: The Case for Sonic Diversity
  Steve Keller
  NORTH SHORE
• Google Ad's Performance Max
  Ameet Khabra
  IRON RANGE

10:40 AM - 11:00 AM
Break & Sponsor Networking

11:00 AM - 11:40 AM
Session 2

• What's HER Story? When (Re)Branding Gets Personal!
  Rachel Heseltine
  TWIN CITIES
• Scale Your Agency With Project Management
  Tess Voecks
  RIVER VALLEY
• GA4 Reporting Techniques
  Kiva Slade
  NORTH SHORE
• What Technical SEO Looks Like in 2023
  Max Prin
  IRON RANGE

11:40 AM - 12:50 PM
Lunch

12:50 PM - 1:00 PM
Mid-Day Messages
TWIN CITIES

1:00 PM - 2:00 PM
Keynote: Navigating Paid Media in the Age of AI and Invisible Attribution
Susan Wenograd
TWIN CITIES

2:00 PM - 2:20 PM
Break & Sponsor Networking

2:20 PM - 3:00 PM
Session 3

• Getting Real About Content Marketing
  Ian Lurie
  TWIN CITIES
• Love It or Hate It, Broad Match Is Here to Stay
  Pauline Jakober
  RIVER VALLEY
• Getting Better Google Support for Local SEO Clients
  Bambi Frazier
  NORTH SHORE
• Measuring Content Success
  Dana DiTomaso
  IRON RANGE

3:00 PM - 3:20 PM
Break & Sponsor Networking

3:20 PM - 4:00 PM
Session 4

• Using AI to Boost SEO & Content Marketing Efforts
  Dale Bertrand
  TWIN CITIES
• Language Matters: Tapping Into the Power of Inclusive Language
  Rebecca Slaby
  RIVER VALLEY
• PPC in the Age of AI
  Amanda Farley
  NORTH SHORE
• Top Schema Markup Mistakes & How to Fix Them
  Martha van Berkel
  IRON RANGE

4:00 PM - 4:20 PM
Break & Sponsor Networking

4:20 PM - 5:20 PM
Keynote: Retail Media is Everything Everywhere All at Once
Elizabeth Marsten
TWIN CITIES

5:20 PM - 5:30 PM
Closing Remarks
TWIN CITIES

5:30 PM - 7:30 PM
After Party!
We hope EVERYONE will join us in celebrating the close of another phenomenal MnSearch Summit!