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Agenda-at-a-Glance

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7:30 AM - 8:30 AM
Registration Opens | Breakfast

8:30 AM - 8:40 AM
Opening Remarks
Michelle Stinson Ross
TWIN CITIES

8:40 AM - 9:40 AM
[AI]
How to Maintain Your Job Relevance in an AI World
Wil Reynolds
TWIN CITIES

9:40 AM - 10:00 AM
Break & Sponsor Networking

10:00 AM - 10:40 AM
Session 1

  • [ABM] Unlocking the Power Of Account-Based Marketing (ABM)
    Christi Olson
    TWIN CITIES
  • [AI] Don’t Lose Your Head or Your Brand over AI
    Erica McGillivray
    RIVER VALLEY
  • [CRO] CRO for SEOs: Optimizing for Conversions in an Era of Declining Traffic
    Abby Gleason
    NORTH SHORE

10:40 AM - 11:00 AM
Break & Sponsor Networking

11:00 AM - 11:40 AM
Session 2

  • [AI] How to create thought leadership content that beats AI every time
    Chima Mmeje
    TWIN CITIES
  • [AI] The New Sp[AI]ce Race
    Michelle Robbins
    RIVER VALLEY
  • [AI] How to Infuse AI In Your PPC Management Strategy
    Brooke Osmundson
    NORTH SHORE

11:40 AM - 12:50 PM
Lunch

1:00 PM - 2:00 PM
The Impact of AI in SEO: How is it Going and What to Expect Next
Aleyda Solis
TWIN CITIES

2:00 PM - 2:20 PM
Break & Sponsor Networking

2:20 PM - 3:00 PM
Session 3

  • [PPC] Creating Great Ad Assets in an AI-First World
    Jyll Saskin Gales
    TWIN CITIES
  • [AI] Generative AI Governance: Policies & Processes for Marketing Teams
    Cari O'Brien
    RIVER VALLEY
  • [SEO] Unlocking SEO and Revenue with Accessibility
    Lea Scudamore
    NORTH SHORE

3:00 PM - 3:20 PM
Break & Sponsor Networking

3:20 PM - 4:00 PM
Session 4

  • [GA4] Improved Content Analysis with GA4 Explorations & AI
    Dana DiTomaso
    TWIN CITIES
  • [PPC] 10 Things I've Learned in 10 Years of Digital Paid Media
    Brittany Billings
    RIVER VALLEY
  • [SEO] Why Your Customer Team is Your Greatest SEO Ally
    Kavi Kardos
    NORTH SHORE

4:00 PM - 4:20 PM
Break & Sponsor Networking

4:20 PM - 5:20 PM
[PPC]
What’s Fresh (and Fundamental) in Google Ads That You Need To Know
Ginny Marvin
TWIN CITIES

5:20 PM - 5:30 PM
Closing Remarks & Raffle
Michelle Stinson Ross
TWIN CITIES

5:30 PM - 7:30 PM
After Party!
We hope EVERYONE will join us in celebrating the close of another phenomenal MNSearch Summit!

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